TikTok is introducing a new feature that enables them to cut down on the volume of AI-created videos appearing in their feeds. This initiative comes as the platform revealed that it presently contains over 1 bn content made with AI.
Testing and Rollout
The update is being tested over the next few weeks before a global rollout. This development coincides with a rise in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A significant portion of this output is considered “AI slop”, a term for substandard, factory-style content that is often absurd or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, including AI artwork to educational videos, and we aim to give people the power to adjust the amount of that, based on their own preferences,” stated a company executive.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its app identified as artificially created. Collectively, more than 100 million pieces of content are uploaded to the app every day, making clips made by AI a relatively small portion of its overall inventory.
User Control Features
Users will be able to decrease or raise the amount of AI content they see by using the topic control setting in the app and choosing the AI content topic. Additional categories that are already be adjusted under the tool encompass news, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s guidelines require content makers to identify convincing artificially created content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated watermark to content created with its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This action is designed to deter users from attempting to bypass the labeling process.
Responsible AI Funding
The company is also launching a $2m educational fund for professionals and organizations to produce informative material about ethical AI use. This project will support educational bodies specializing in educating computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. TikTok is set to cut hundreds of positions in its user protection department in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official clarified that people-led review would continue to be important, but AI can protect employees by eliminating the most graphic content ahead of it is viewed by staff. The platform announced a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
